OUR BEST SELLING PIECES
Crafted in full stainless steel, using a precise Seiko or Miyota movement, with bespoke glass and detailing on the dial, buckle & crown. Finished with a luxury 100% genuine leather strap or top grade stainless steel bracelet.
NATO RANGE
The iconic watch strap allowing for ultimate customisation of your timepiece. Based on the classic and practical military heritage strap made from strong materials, simple to attach and offering an individual look to any Avail model
STRAPS
Whether it's an iconic NATO strap, classic leather or a more vintage look, an Avail strap is a perfect match for any timepiece and a simple way to change-up your look to suit your day.
OUR STORY
Watches are not just time keepers, they accompany us as we make our way. They are a part of our day to day and a part of our out of the ordinary days. They keep us on course. We have all looked at our watch seconds before, or minutes after some of the biggest moments in our lives. We have all put our watches on with purpose before a big day ahead or removed them at night after a momentous one. They came with us as our silent companion.
We believe that great watches don't need to cost the earth. We are passionate about fair pricing and making our watches accessible to most.
We rely on our integrated and agile supply chain to enable us to offer our timepieces at competitive price points without compromising on quality or design.
Since launch in 2020, we have disrupted the market and proven that typical industry margins do not need to be so high. With listings in multiple retailers, features in GQ and Esquire, and rated 5* Excellent on Trustpilot.
By providing your details, you consent to us sending you updates & offers via e-mail. More details on how we look after your data can be found in our Privacy Policy.